An image can speak volumes, especially in the online realm where it holds tremendous value, potentially translating into significant revenue. Surprisingly, images often receive less attention when it comes to crafting an eCommerce store.
Below, you'll find a guide to help you select the perfect image style for your online store.
Product Images:
File Naming:
Ensure the image file names are clear and correspond to the item list.Resolution and Format:
Provide high-resolution images saved in JPEG or PNG format. Optimizing images can improve website performance.Dimensions:
Each image should be at least 300 x 300 pixels, but 600 x 600 pixels is ideal. Adjust dimensions as needed to best showcase your products.Image Quality:
Clean and prepare product images before uploading. Clear, professional photos enhance the overall look of your store.Size Consistency:
Maintain relative sizes for products. For instance, if you're selling shoes, ensure that a size 8 shoe appears consistently in photos with appropriate spacing around it.Descriptive Filenames:
Name files using a descriptive format followed by the SKU, if possible. This aids in easy identification and organization.Consistent Spacing:
Ensure that the space around each product image is consistent. This creates a balanced and polished look.Multiple Images:
Multiple images are allowed for each product. If you have more than one image per product, save them in a related folder for efficient management.
Category Images:
Standard Sizing:
Select a standard size that suits your products. Consistency in size across categories creates a polished look.Image Selection Guidelines:
Simplicity:
Choose images that are simple and easy to understand at a glance.Representative:
They should be broad enough to represent the entire range of products within that category.
Consider Icons:
Consider using icons or custom-designed icons for a more personalized and polished look. Custom icons can add a unique touch to your store's aesthetics.
Header and Banner Images:
Optimal Ratio:
These images are wider and should span across the screen. Adjustments may be needed through image editing to fit the designated area correctly.
Background Images:
Provide clean and relevant background images that complement the overall aesthetics of your store.
